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Old Venice Pizza Company
Old Venice Pizza Company
Old Venice Pizza Company was founded in 1997 as a neighborhood restaurant in Mississippi that served specialty pizzas and traditional Mediterranean recipes with Cajun influences. The five-unit chain wanted to expand to 22 locations but experienced sluggish growth because it lacked consistent operating and training procedures and a cohesive brand identity.
Quantified Marketing Group used several strategies to help Old Venice Pizza Company prepare for growth and fast-track-expansion. Quantified Marketing Group repositioned the concept as an urban loft specializing in gourmet pizzas and moderately-priced wines by developing an array of gourmet pizzas and implementing an innovative wine dispensing system that allows guests to sample small portions of approachable wines. To create a cohesive brand identity, Quantified Marketing Group designed a corporate Web site, developed a new prototype and kitchen design for future locations and established standard operating and training procedures by creating training manuals and executing employee training programs.
Old Venice Pizza Company is ready for rapid expansion now as we complete the final stages of their rebranding efforts. It will have a well-defined brand identity and a set of uniform measures, values and benchmarks in place that ensure the service, atmosphere, cuisine and experience is identical for the guest at each location.
View more samples of our restaurant design work.
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