| |
 |
 |
|
|
| |
/
/
/
Hilo Negro
Hilo Negro
Challenge: Hilo Negro, Grupo Anderson’s Cancun-based sister retail company, wanted to produce a new product line that would satisfy the innate sense of humor of popular brands, Señor Frog’s and Carlos ‘n Charlie’s. They wanted to extend the entertaining and chaotic themes from their restaurants through their products that would allow guests to take the experience home.
Solution: Quantified Marketing Group reevaluated old product lines from
each brand, choosing items that would be more sought-after by consumers, and taking the most innovative approach to the lines’ designs, which included more
than 400 products.
Result: The QMG team researched the newest trends in soft line development and conceptualized remarkable products, creating designs with the end customer in mind. With professional designers and merchandise specialists on board, we are confident that these will be the most lucrative lines this company has ever seen... and it was all created in a mere six weeks!
|
|
|
|
|
|
|
