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Fruition Smoothies
Fruition Smoothies
Challenge: Mark Weider of Weider Nutritional Fame, approached Quantified Marketing Group with interest in developing a smoothie concept. The problem was creating a unique concept that would stand out amongst the many other smoothie shops in the Miami area, tapping into an unserviced segment of the market.
Solution: QMG developed an original concept of an exotic-style smoothie shop that uses tropical fruits from all over the world. We developed a design reminiscent of an exotic fruit market using mango, kiwi, tamarind, lychee and guava.We created the name “Fruition” and its logo to give this innovative concept a personality and bring his dream into “fruition”. Style elements, such as sans-serif menu fonts and a color scheme matching fruits they use, reflected Fruition’s brand identity. Wall treatments that incorporate the logo design and color scheme helped create a modern, exotic and upscale look, contributing to an overall sense of cultural immersion.
Result: Fruition became an original smoothie concept that stands apart in the Miami market by incorporating delicious and exotic fruits and having the atmosphere of a fresh fruit market. Fruition reflects an exotic, adventurous, approachable and innovative atmosphere, where customers enjoy spending their time.
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