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Brickhouse Restaurante
Brickhouse Restaurante
When the largest publicly-held restaurant company in Mexico asked Quantified Marketing Group to create a new look for an existing restaurant chain to serve as a growth vehicle for the company in the heart of Mexico City, the challenge lay in concepting a stand-alone concept that was both high-end and profitable.
The result was a new design for Brickhouse, an original and authentic bar and grill. The new atmosphere is reminiscent of an industrial warehouse, set in the 1930’s San Francisco prohibition era. Brick walls, concrete floors and metal and copper accents throughout give the space an industrial feel. Brickhouse achieves a high-end atmosphere by incorporating contemporary elements, such as fine furniture and fabrics, wood accents, onyx inset panels and a water wall.
The menu offers authentic brick oven pizza, ribs, wings, steak and other traditional grill menu items. Brickhouse also serves as a brewery, featuring 20 beers on tap, sample flights of beer and a private outdoor beer garden with a fireplace.
Quantified Marketing Group not only designed the Brickhouse interior and exterior, but also developed its uniforms, menu and training programs. With current trends toward cultural immersion, authentic dining and trading up, this original concept is sure to prove successful.
View more samples of our restaurant design work.
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