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R.J. Gator's
R.J. Gator's
Situation: A thriving Everglades-themed Florida seafood restaurant with more than 20 locations, R.J. Gator’s was interested in garnering more consumer awareness and attracting attention among prospective franchisees.
Solution: R.J. Gator’s tasked Quantified Marketing Group with implementing the chain’s first public relations campaign. To help generate exposure, QMG composed a list of story angles that illustrated the restaurant’s unique theme and business approach. We also coordinated press parties at existing locations and grand opening events at new outlets to attract media attention. On the franchise side, QMG wrote and distributed business-focused press releases that showcased the successes of franchisees and detailed the chain’s innovative corporate support program.
Result: Within one week of sending out the first press release about R.J. Gator’s expansion plans and growth strategy, coverage was secured in more than 14 daily and weekly publications throughout the state of Florida. In the following weeks, QMG garnered media attention in the top restaurant trade publications on behalf of R.J. Gators, including feature stories in Nation’s Restaurant News, Restaurants & Institutions and Chain Leader. The coverage continued throughout the public relations campaign in local, regional and national trade and consumer publications, allowing both consumers and restaurant industry specialists to learn about the success and ongoing growth of the R.J. Gator’s chain.
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