Restaurant Advertising vs Public Relations
“Restaurant advertising you pay for, public relations (PR) you pray for”. Though the adage is an old one, it is especially true today. People often confuse PR with advertising, but the two are dramatically different. Simply put, restaurant advertising places ads while PR places news...
The Value of Restaurant Public Relations
A well-crafted public relations campaign is a key ingredient for every restaurant’s marketing mix. There was a time when a good reputation alone – spread by word of mouth – was enough to create and maintain a successful restaurant...
How Taking on Your Competitors Can Translate Into Good PR
Picking a fight with a weaker opponent can be an easy decision. But
what about taking on the heavyweight champion? That’s exactly what
Dunkin’ Donuts did in February when it offered 99-cent small lattes,
cappuccinos, and espresso drinks on February 26th. That just happened
to be the day that Starbucks was closing all its stores for three hours
of employee training...
Successful restaurant PR results for small restaurants
We
are located in a smaller town. I
understand the concept of using the media for PR, but we have one
newspaper, one TV station, and four or five radio stations. Can I still
have successful PR results with these outlets? If so, how? Any
suggestions would be greatly appreciated...
Surviving a lousy restaurant review
A bad restaurant review may seem devastating, but it will never be the single factor that makes or breaks a restaurant. The article below will provide tips on how you can survive and recover from an unfavorable restaurant review...
Press parties and press trips - Part 1
First-hand experience with your restaurant is the most ideal way to get
journalists to write favorable stories about you, which is why press
trips and press parties can be extremely effective publicity tools...
Press parties and press trips - Part 2
If you want the public and the media to know about what’s new at your restaurant, plan an event that will showcase the new and exciting things your restaurant is offering. A single TV appearance or a well-placed mention in a newspaper or magazine can often do the trick...
The Fall of Restaurant Advertising
There was a time when restaurant advertising built brands. Today, brands are built through non-traditional means such as public relations, grass roots campaigns and four-walls marketing. In this article...
Restaurant Grand Opening Public Relations
Restaurant grand openings and public relations go hand in hand. Here are a few pointers for your restaurant grand opening PR efforts...
Restaurant PR is More Effective Than Billboards
Through a variety of vehicles, an effective restaurant PR campaign lets your intended audience become familiar with what your business is all about. Billboard advertising limits you to post a single message ...
The Importance of an Effective Press Release
You only have one chance to make a good first impression. This adage is especially true in the case of writing and distributing a restaurant press release to the media. Sloppy, inaccurate and pointless releases...
Restaurant Grand Openings
Hosting a restaurant grand opening is the best way to gain exposure within your community – when it’s done right. With a detailed plan, careful preparation and strategic implementation, your restaurant grand opening will leave a lasting impression...
