Restaurant Design

For millions of Americans, dining is more than eating out – it’s a form entertainment. That means guests don’t want to “feel at home.” They want a memorable experience away from home. Savvy eateries understand that restaurant interior design is part of...

Whether it’s T-shirts, coffee mugs or bottles of house dressing, a restaurant’s retail design should be reflective of its overall brand. Guests often purchase restaurant retail products as a memento of their dining experience to remind them of their visit once they’ve gone home...

Chances are, most have fallen victim to a poor restaurant floor plan at one time or another. When a guest gets lost on the way to the restroom, smack foreheads with a server rounding a tight corner or is forced to sit with strangers to allow someone else pass through an aisle way...

Restaurant Uniforms allow your employees to be walking brand representatives for your restaurant. In a world with restaurants on every street corner, it’s essential to distinguish your restaurant from the competition...

A well-designed menu cover is an important contributor to your restaurant’s branding efforts. It serves as a way to tie your creative platform in with your menu offerings...

You wouldn’t go to battle without a clear-cut plan of attack, so why go into the restaurant design process without a deliberate agenda? Restaurant design plays a strategic role in the battle for diner dollars. Half-hearted attempts to plan a new concept are often met...

Carlos'n Charlie's light-hearted restaurant design engages adventurers of all ages with a chaotic harmony of souvenirs that offer a distant educational tour of far and away locations. The travel-based restaurant design has made Carlos'n Charlie's a favorite dining destination for tourists...

Every major restaurant chain launched with a single store. That single store served as a prototype for the hundreds and thousands of other stores that would follow the concept’s success. Developing a restaurant prototype, then, is a critical ingredient...

Everything from entertainment to ethnic flavors has sparked restaurant design trends over the years. Restaurant design trends are shifting to consider not only the visual presentation, but also the emotional reactions to the visual presentation...

Whether your restaurant design budget is in the Planet Hollywood-range or merely mom-and-pops-sized, you can create an unforgettable dining experience for your guests. All you need is a wealth of creative thinking, a meticulous strategic plan...

Perhaps you already have a concept in mind. If that’s the case, then hiring a restaurant designer that can take the ball (inflate it with the proper amount of air) and run with it is what you need. Or maybe you are clueless as to how the restaurant design...

When you set out to develop a restaurant prototype you do a lot of talking about the vision. Once you have built the restaurant, the vision should do the talking for you. In other words, your goal should be to build the marketing into your restaurant design...

Restaurant renovations are so hip that The Food Network actually chronicles restaurant makeovers on prime time television. The moral to the story is clear: when an eatery hits a plateau, restaurant renovations can be like the magic bean in Jack’s infamous stalk...

A well-designed menu is key to any restaurant's marketing plan. It expresses your eatery’s personality, focuses your overall operations, promotes profitability, establishes your budget and keeps your brand fresh in your customer’s mind...

Ultimately a restaurant’s design brings its brand and brand personality to life for all to see. To accomplish this, it needs to appear focused, functional, inviting and consistent -- all while making enough room for possible expansion, renovation and longevity...

Branding is the cornerstone of all marketing. Every restaurant has a brand, but relatively few realize it. All successful restaurateurs are aware of the brand their restaurant carries and are able to exploit it...

As a client, you should expect your public relations firm to demonstrate certain qualities and characteristics.  The following are 10 “Rules of Engagement” for working with a PR firm...

It appeared as silently as the surprise attack of Pearl Harbor.  Then, like an explosion, the buzz of “branding” hit our industry and we’ve been bombarded by the self appointed ambassadors of the message...