Satellite Beach, Fla. – Every
wine drinker has encountered it at least once: the discolored,
off-smelling, crumbling cork. Or how about the cork that breaks
off and drowns in the bottle?
Not even the new plastic plugs solve every problem. They tend to
get lodged and become difficult to open or to re-cork, and are as
riddled as their predecessors with oxidation issues. A full
three-to-five percent of corks produce difficulties, whether they are
of natural or synthetic material. Can we please just move on and
replace the cork ritual (at least for everyday wine drinking) with a
reliable, modern alternative?
This option is the screw cap: the final word on wine technology.
Despite initial resistance from wine elitists, screw caps are the
future. They work, they’re reliable and winemakers everywhere are
making the change (in fact, the United States lags behind the rest of
the wine-making world in switching to screw-tops.)
Sonoma Wine Group took its own initiative years ago, coining the phrase
QualitySeal™ for their cork alternative. “A screw top isn’t the
issue it was, say two or three years ago,” says Kurt Krause, president
and CEO of the Sonoma Wine Group. “But we wanted our own term for
it to let consumers know that our seal works by keeping oxygen out of
the wine. We offer quality wine in a convenience package.”
The screw cap provides the consumers with wine that will suffer no
“cork taint” or premature oxidation. Beyond those benefits, the
seal is easy to open and airtight.
So why has the screw cap sometimes been slow to catch on in the
U.S.? Is the act of removing a cork such an integral aspect of
drinking wine? And does the ritual outweigh the hindrances?
As more consumers choose wine over beer (wine recently edged out beer
as the alcoholic beverage of choice in the United States), outdated
rules about wine and wine protocols are rapidly evolving. The new
“wine audience” has grown up with convenience and takes an informal
attitude to presentation. As this audience grows, so do the
demands for, and the acceptance of, accessible packaging. In
fact, many reputable California wineries have embraced the screw-top
closure, including R.H. Phillips and PlumpJack.
Sonoma Wine Group QualitySealTM closure has become a defining
characteristic of the company’s wine, as well as the 375ml half bottles
it produces.
The QualitySeal™ offers the “twist and serve” approach, making it as
easy and fast for servers and bartenders to serve wine as it is to
serve a bottle of beer. The QualitySeal™ eliminates the
intimidation a corkscrew can bring.
“I was amazed to read recently that 60% of American households do not own corkscrews,” says Krause.
In the restaurant industry, increasing wine profits can be an
arduous. Sonoma Wine Group offers restaurant owners and effective
way to increase their overall wine profits. The 375Q™ bottles pour
three 4-ounce (or two 6-ounce) glasses, which can be served as easily
as beer. Also, with the conveniently sized bottles, the second
glass is already sold. Customers will not have to wait for a second
glass to be offered, and they will have the peace of mind that they are
receiving a fresh bottle of wine every time, opened just for them.
With this product, Sonoma Wine Group is the leader in the future of
innovative wine-making, serving “the right amount of wine, every time.”
For more information about Sonoma Wine Group, visit www.sonomawinegroup.com.
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Media Contact:
Quantified Marketing Group
407.936.1010
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