For Immediate Release
July 26, 2005
Internet delivers secret-recipe sauce to barbecue buffs
Miami, Fl - Even in Los Angeles, California, Bill Hinkley can smell and taste the fragrance and flavor of the barbecue sauce that has become the staple of one Miami eatery.
That’s because he keeps his own stash of the secret-recipe sauce only available in Miami in his Los Angeles home at all times.
Hinkley, who grew up eating what he considers the finest barbecue cuisine at Miami’s famed Shorty’s Bar-B-Q, is always on a quest for a bottle of the tomato-based sauce that Shorty’s bastes its meats in.
Hinkley used to take drastic measures to secure a bottle of barbecue sauce from the Miami landmark that has thrived for more than 50 years.
“I grew up eating Shorty’s almost every weekend as a kid and never have been able to forget the taste of the sauce or the smell of the smoke as you approached Shorty’s off South Dixie Highway,” he said. “I have to hop a plane to Miami or Davie, Florida from Los Angeles to buy a gallon once every six months. Each time I bring my own gallon bottle, and the people at Shorty's fill it for me.”
Hinkley has a much simpler option these days. Shorty’s is now bottling its original recipe barbecue sauce and wing sauces and selling them online. A two-pack of Shorty’s 18-ounce barbecue sauce sells for $7.95. Shorty’s also offers a wing sauce trio for $9.95. The sauces may be purchased at www.shortys.com or any of Shorty’s four locations.
“We feel like we’re fulfilling a demand that’s out there,” said Mark Vasturo, president and CEO of Shorty’s Bar-B-Q. “We count on our customers to be our best ambassadors in introducing our products around the country”.
For Hinkley, the news comes as a relief. In recent years, he’s found it increasingly more difficult to smuggle the barbecue sauce, which he used to store in a one-gallon container, through airport security.
“Apparently the sauce now poses a high risk to the national security of our country, since the contents are unidentifiable,” Hinkley said. “At least that’s what the well-fed security folks at Fort Lauderdale and Miami Airport have each claimed on my last two trips. Secretly I think they know exactly what’s inside, and that’s why they keep confiscating it.”
Shorty’s Bar-B-Q has four locations in the Miami area; 11575 SW 40th St. in west Miami, 2255 NW 87th Ave. in Doral, 5989 South University Dr. in Davie, and the original location at 9200 South Dixie Hwy in south Miami. To order Shorty’s sauces, visit www.shortys.com.
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Media Contact
Krista Zilizi
706-627-3204
407-936-1010
kzilizi@quantifiedmarketing.com
www.quantifiedmarketing.com
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