September 18, 2005

International flights, world-famous artists and brain quesadilla’s are standard fare for restaurant consultant

Orlando, Fla. – Maneuvering through the narrow, bumpy roads of Monterrey, Mexico, Aaron Allen’s taxi pulls up to one of the largest breweries in the world. Inside the building, Allen navigates his way past the guarded gates and bubbling tanks of beer and arrives at a contemporary conference room.  Soon the six top executives of FEMSA, the second largest company in Mexico (owning Dos Equis, XX, Sol, Tecate and more), file into the conference room. With the beats of remastered Mayan music vibrating from the speakers and images of Mayan temples flashing from the projector, Allen begins his presentation on how his Orlando, Florida-based marketing and public relations firm can assist the Mexican company strengthen its presence in the States with the vision of an authentic Mayan restaurant.  

At the conclusion of the presentation, Allen hops aboard a plane headed to Mexico City, his third flight of the day. Upon arrival, he feasts on delicacies such as brain quesadillas as he helps one of his clients develop the next culinary phenomenon headed for the United States. This is just an example of a typical day for Allen, a restaurant consultant whose life is anything but typical.

Allen is the CEO and founder of Quantified Marketing Group, the nation’s largest full- service strategic marketing and public relations firm focused exclusively in the restaurant industry.  Because of the company’s niche focus and expertise in restaurants, Allen has been presented with a number of unique experiences that most restaurant consultants can only dream of.

One of these experiences occurred when QMG client Karu&Y, the largest independent restaurant investment in the history of Florida, requested their team of senior marketing strategy advisors to accompany them on an excursion to decide the most crucial aspects of the restaurant’s decor. Half-a-world away from his corporate headquarters in Orlando, Allen and members of QMG’s staff were invited to tour the world’s most exclusive glass factory, Venini,  located in Murano, Italy. Watching a master-blower and his team of assistants and apprentices skillfully mold and craft a glowing blob that will be transformed into Venini’s latest signature masterpiece, Allen guided his client through the process of turning the prototypes into original works. These glass sculptures now line the lavish passageway connecting the restaurant portion of Karu to the ultralounge Y.

Traveling the globe to create strategic marketing and public relations plans is standard fare for Allen and his QMG team. “Distance isn’t an issue for clients seeking our unique and highly specialized knowledge about restaurants and restaurant marketing,” said Allen.

The opportunities Allen has been presented are not limited to international adventures; QMG is currently working with clients in 12 domestic states.  Mexico's largest restaurant company, Grupo Anderson's, turned to Quantified Marketing Group to execute the restaurant company’s plans to expand its flagship brand, Señor Frog's, into the United States. When Señor Frogs made its United States debut in June 2005 in Myrtle Beach, South Carolina, the overwhelming response left the restaurant flooded with excited patrons.  Allen, knowing the drill as a third-generation restaurateur, and his QMG team pushed up their sleeves and began busing tables and serving cocktails – not your typical restaurant consultant.

Allen believes the extraordinary experiences that his marketing and public relations firm have been presented are because of the team’s ability to see opportunity where others do not. “We believe that anything is possible if we call the possibility into action and enroll others in its pursuit,” said Allen.  His beliefs have been solidified by QMG’s seemingly unstoppable momentum in a specialized niche.  What lies ahead for this pioneering restaurant consultant?  Allen’s sights are set on continued international expansion, leveraging experience working with some of the nation’s top brands and concepts.

For more information please visit www.quantifiedmarketing.com or www.restaurant-public-relations.com

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Media Contact:
Quantified Marketing Group
407.936.1010