Organic ingredients are emerging onto a growing number of restaurant menus across the United States
Karu&Y, which will feature alta cocina when it opens in early 2006, is having its own produce grown at a farm in Homestead.
Miami - America has a new food craze
that isn’t crazy at all. The buzz-word heard around restaurants
today is ‘natural,’ with sales of organic food leaping from barely one
billion dollars a decade ago to more than $10 billion in 2004. The
Organic Trade Association expects sales to reach $15 billion in 2005
and $32 billion by 2009.hocolate textures.
Karu&Y, which represents the most significant restaurant
investment in Florida’s history at $10 million and is slated to open
this fall in Miami, will feature alta cocina, or cuisine of the
Americas, and incorporate premium organic ingredients. “Natural food is
a natural for creativity,” according to Alberto Cabrera, executive chef
at Karu&Y.
Emphasizing the purity of flavor that defines author’s cuisine, Cabrera
relies on organic produce grown exclusively for Karu&Y at a farm in
Homestead.
The reasons for this surge in demand for natural food is not only a
fear of carcinogens or the potential health concerns associated with
eating food that is possibly tainted with chemical sprays and
additives. Most consumers agree that natural food tastes better
and there is ample evidence that in most cases it’s more
nutritious. In the case of animal products, where weight is
gained rapidly by birds and animals that hardly move and spend their
days being practically force fed, it’s usually much leaner, too.
Along with the growth in sales, natural food has shed its lackluster
image. Gone are the days when natural food stands for dull and
organic equals boring. Soya beans, curds and wheat bran have
given way to the flavors of organic passion fruit, mangos, carombola,
jack fruit, black zapote, micro herbs and spices ranging in variety
from basil and thyme to purse lane and pok choy.
In almost any town in America today, you’ll find restaurants serving
free-range chicken, vegetables grown with no pesticides, animals raised
without hormones, processed foods without preservatives, and even
seafood which has been harvested at the right time in the right place
and in ways that won’t damage flavor. A growing number of fishing
trawlers now process fish the moment they’re caught, so they wouldn’t
be allowed to suffocate, which mars their flavor, while a majority of
clams and oysters sold today are grown in the frigid and ecologically
pure waters of America’s northern coasts.
Alta cocina’s cuisine includes a combination of science and artistry.
Dishes prompt you to experience and contemplate the purity of each
flavor. “Experience” is the operative word in this type of cuisine.
Flavors are carefully introduced through mechanisms like smelling
napkins that have been spritzed with aromas to enhance the dining
experience. The dishes incorporate unusual textures, aromas, flavor
combinations, and contexts while stimulating the senses, pleasing the
palate, and provoking thought.
“It’s different than traditional cooking. It’s like a science where
everything is exact,” Cabrera said. “It's about taking fine ingredients
and utilizing a progression of techniques, textures and temperatures in
order to extract flavors without altering their taste. Once you have
the unaltered flavor it can add new dimensions to accompanying
ingredients.”
There are no rules and no boundaries with author’s cuisine, Cabrera
explained, and it is not limited to a particular country or region.
“Alta cocina, but it is not like fusion cuisine where different styles are combined into one dish,” Cabrera said.
Natural and organic doesn’t stop at entrée level. For desserts,
one of the most popular natural ingredients is chocolate.
Karu&Y offers no less than five different natural chocolate
textures.
##### Media Contact:
Quantified Marketing Group
407-936-1010
info@quantifiedmarketing.com

|
|
|