The restaurant specialists
With clients across the United States, Mexico and the Caribbean,
Orlando’s Quantified Marketing Group has crafted a niche as the
nation’s largest full-service strategic restaurant marketing and public relations
firm.
Orlando, FL – In Central Florida alone, there
are dozens of advertising agencies and public relations firms. One
company has differentiated itself by crafting a niche that has helped
its client base and revenues increase by 100 percent in the last year.
Based in Heathrow, Quantified Marketing Group is the nation’s largest
full-service strategic marketing and public relations firm exclusively
focused on the restaurant industry.
Established by Aaron Allen in 2001, QMG works with high-volume
independent restaurants, chain restaurants and leading supplier
companies in the development and execution of marketing and public
relations strategies. The company has evolved from a small organization
that offered strategic marketing services to a full-service firm that
manages complete outsourced marketing, public relations and strategic
brand management responsibilities from conceptualization to executioin.
Public relations represents the fastest growing of QMG’s five
divisions – which also include marketing strategy, training, research
and design. In July 2004, the company had one public relations staff
member and five accounts. Now, the public relations division has 21
clients, five full-time team members and three freelance writers.
Overall, QMG has grown from five employees last summer to a full-time
staff of 20.
Taking a non-traditional approach, QMG does not advocate traditional
advertising, instead focusing efforts on local store marketing and
public relations. This philosophy, and the specialization in the
restaurant industry, has resulted in QMG's rapid growth, according to
the firm's founder and CEO Aaron Allen.
"Clients are telling us that they are hiring us because our
expertise is in the restaurant industry, and because of our creative
approach that does not necessitate mass media advertising. This gives
us an edge over other marketing and public relations firms,” said
Allen, a former marketing executive with The Breakers in Palm Beach and
the Florida Restaurant Association. “We're not big by Madison Avenue
standards, but we're the only one who does what we do, and I’m a firm
believer that specialization is more attractive to clients than sheer
size.”
Because of its focus on the restaurant industry, and its elevated
presence on Internet search engines, QMG has substantially built its
client base through online inquiries and word of mouth. The firm’s
largest client, Cancun-based Grupo Anderson’s – which is Mexico’s
largest restaurant company – contacted Allen via the Internet and chose
Quantified Marketing Group as the complete outsourced marketing and
public relations department. With restaurants across Mexico and the
Caribbean - and known worldwide for its flagship brand, Senor Frog's -
Grupo Anderson’s expanded into the United States this year with a Senor
Frog’s location in Myrtle Beach. QMG launched that grand opening and is
coordinating Grupo Anderson’s expansion of Senor Frog’s locations in
Honolulu and Las Vegas as well.
Miami’s Karu&Y, which at more than $10 million represents the
most significant restaurant investment in Florida’s history, selected
QMG as its strategic marketing firm. Allen’s company is also the agency
of record for Miami Beach’s Tantra Restaurant and Lounge, which
pioneered aphrodisiac cuisine. Tim Hogle, who founded Tantra, selected
QMG to spearhead public relations and marketing for his newest concept
called afterglo, which will introduce beauty cuisine when it opens in
Miami Beach in August.
Doc’s Restaurant, led by former Kennedy family chef Neil Connolly;
RJ Gators; Lea & Perrins, makers of Worcestershire Sauce and
National Restaurant Designers are among the firm’s clients. So is
Heathrow-based Ultimate Franchise Systems Inc., which operates more
than 600 units of 13 brands, such as Sobik’s Subs and Flamer’s Burgers.
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Media Contact:
Quantified Marketing Group
407.936.1010
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