Señor
Frog's stretches the limits of recreation and refreshment with this
elongated invention, which has spread in popularity throughout the
world.
Cancun, Quintana Roo, Mexico
– Small ideas often yield great results. Don’t believe it? Just ask
Señor Frog’s, the Cancun landmark known around the world for its
“anything goes” attitude.
In 1989, the restaurant’s Cancun
location introduced the take-home “Yard Glass” of beer. Sure, nearly 16
inches (40 centimeters) in height, the item isn’t exactly considered
“small,” not comparatively speaking at least. But David Krouham, who
spearheaded the Cancun restaurant’s opening (on a budget of only
$100,000) and soon after invented and added the “Yard Glass” to the
menu, believed the novelty would fit well with the establishment’s
repertoire of nonstop activities, nightly musical entertainment and
finger-friendly food.
Sure enough, he was right. Sixteen years
later, the “Yard Glass” remains one of the chain’s most popular items,
Señor Frog’s Cancun has garnered a reputation as a world-class fun
spot, and David Krouham has become the CEO of Grupo Anderson’s, the
parent company of Señor Frog’s. If that weren’t enough, the glass
itself has spawned so many imitators that versions of it can be seen at
festivals and theme restaurants everywhere around the world.
Señor
Frog’s, owned and operated by Grupo Anderson’s, Mexico’s largest and
most recognized restaurant company, opened its first restaurant in
Mazatlan in 1969. Twenty years later, the concept was brought to
Cancun, the chain’s most successful locale, and the site attributed
with, among other things, the introduction of Reggae music and karaoke
to Mexico. There are currently 14 Señor Frog’s throughout Mexico and
the Western Caribbean. This summer, Señor Frog’s plans to open
its first U.S. locations in Myrtle Beach’s “Broadway at the Beach,”
followed by openings in Honolulu and Las Vegas.
Guided by the
philosophy and inspiration of its founder, Carlos Anderson, the
formation of Grupo Anderson’s began in 1963 and has since grown to be
Mexico’s largest restaurant company. Other Grupo Anderson’s
concepts include Carlos‘n Charlie’s, Carlos O’Brian’s, El Shrimp
Bucket, El Tumbaburros, Mamá Roma, Come‘n Eat, Squid Roe and Glazz, an
upscale Asian restaurant in Cancun.
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Media Contact: Quantified Marketing Group 407.936.1010

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