 Señor
Frog’s, the flagship brand of Mexico’s largest restaurant company, will
target major U.S. tourist destinations with three openings this year.
Cancun, Quintana Roo, Mexico
– Señor Frog’s, world-renowned for its energetic party atmosphere, is
making an official stateside debut this year, targeting major U.S.
tourist destinations.
Owned and operated by Grupo Anderson’s,
Señor Frog’s is popular among tourists of all ages. Its “anything
goes” attitude engages guests with interactive entertainment,
encouraging spontaneous, unplanned behavior and allowing a temporary
escape from reality that often leads to on-stage contests, karaoke and
bar-top dancing.
“I am very excited to introduce our most
successful concept to the United States,” said Jorge Hinojosa, director
of development for Grupo Anderson’s. “Señor Frog’s has a high
level of energy and ongoing entertainment that will introduce something
different to these markets, and I am confident that they will see as
much success as our existing locations.”
Señor Frog’s observes
family-friendly hours and is open daily for lunch and dinner. The
menu includes a variety of items with unique hints of Mexican
authenticity, such as the Spinach Mushroom Burrito, the Mexican
Fettuccini and the Beef Chapata, a Mexican version of a Philly Cheese
Steak.
The original Señor Frog’s opened in Mazatlan in
1969. Twenty years later, the concept was brought to Cancun,
which became its most successful location with the invention of
take-home “Yard Glass” and the introduction of Reggae music and karaoke
to Mexico. There are currently 14 Señor Frog’s throughout Mexico
and the Western Caribbean, in addition to a Grand Cayman location
scheduled to open this summer.
Guided by the philosophy and
inspiration of founder, Carlos Anderson, Grupo Anderson’s was founded
in 1963 and has since grown to be Mexico’s largest restaurant company,
with more than 50 establishments worldwide. Other Grupo
Anderson’s concepts include Carlos ‘n Charlie’s, Carlos O’Brian’s, El
Shrimp Bucket, El Tumbaburros, Mama Roma, Come ‘n Eat, Squid Roe and
Glazz, an upscale Asian restaurant in Cancun.
The first U.S.
Señor Frog’s location is scheduled to open in Myrtle Beach’s “Broadway
at the Beach” this summer, followed by openings in Honolulu and Las
Vegas toward the end of the year. The U.S. expansion will
continue through 2006; however, information about specific locations
has not yet been released.
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Media Contact:
Quantified Marketing Group
407.936.1010
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