July 22, 2005
R.J. Gator’s guest satisfaction program proves that better service equals increased sales
Jupiter, Fl.
– With more than twenty locations throughout the southeast,
Florida-based R.J. Gator’s has implemented the Sequence of Service and
“Tell Us About Us” survey programs to monitor the quality of service
provided. As a result, many of its locations have experienced
dramatic increases in sales.
R.J. Gator’s Sequence of Service
program was implemented to ensure that each guest is provided with
timely and quality service at all times. From the time guests
enter the restaurant until the time they leave, all staff members are
instructed with step-by-step guidelines to meet certain expectations,
from guest interaction to quality service and timeliness of all food
and drinks.
When a check is presented at the end of the meal,
servers offer the guests an opportunity to complete an online survey
about their dining experience. The “Tell Us About Us” 5-minute
survey not only gives guests the opportunity to easily communicate
directly with the restaurant, but it is also an excellent tool for
restaurant owners and managers to evaluate their service
standards. Guests also receive some type of incentive for
completing the survey, such as a free dessert or 10% off their next
visit.
Tim Timoteo, CEO of R.J. Gator’s, has definitely seen a
correlation between the locations with high survey results and
increased sales.
“It only makes sense that the locations with
high standards would also have high sales volumes,” Timoteo said.
“Why else would guests return to the restaurant?”
The R.J.
Gator’s in Bradenton, for example, has increased sales by more than 10%
since these two programs were implemented in early 2004.
“Each
of our locations has expectations to meet, and the R.J. Gator’s in
Bradenton is a perfect example of how setting and maintaining standards
has a positive effect on thw restaurant as a whole, ensuring the
happiness of its guests and employees,” said Jim Samuel, director of
marketing for R.J. Gator’s.
Based in Jupiter, Florida, R.J.
Gator’s has [#] corporately-owned locations from Vero Beach to Boynton
Beach, Florida; and [#] franchised locations, including three in North
Carolina, one in Louisiana, one in Texas, two in Alabama and nine in
Florida. The company is experiencing record growth in 2005 with a
total of [#] openings throughout the Southeast.
Founded in 1986,
R.J. Gator’s is a Florida-style grill and bar with a
Caribbean-influenced menu and a captivating Everglades-themed ambiance
where Florida springs to life.
For more information, please visit www.rjgators.com.
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Media Contact:
Quantified Marketing Group
407.936.1010
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