 Grupo Anderson’s, Mexico’s
largest and most successful restaurant company, is making its debut
into the U.S. this year with the introduction of its flagship brand,
Señor Frog’s.
Cancun, Quintana Roo, Mexico
– With locations scheduled to open in Myrtle Beach, Honolulu and Las
Vegas, Grupo Anderson’s will introduce Señor Frog’s to some of the top
tourist destinations in the United States in 2005.
Based in Cancun, Mexico, Grupo Anderson’s was founded in 1963
and has since grown to be Mexico’s largest restaurant company, with
more than 50 establishments worldwide, including 14 Señor Frog’s
locations throughout Mexico and the Western Caribbean. Other
brands include Carlos ‘n Charlie’s, Carlos O’Brian’s, El Shrimp Bucket,
El Tumbaburros, Mama Roma, Come ‘n Eat, Squid Roe and Glazz, an upscale
Asian restaurant in Cancun. With approximately 3,500 employees,
Grupo Anderson’s 2004 sales totaled approximately $94 million
system-wide; this year, the company has projected that total to
increase to $100 million.
With a $25 million investment ($9.5. million this year), the
initial U.S. expansion plan emphasizes the opening of single-unit
locations in high-volume, tourist-driven markets. The restaurant
company’s officials project that each store will generate $8-$20
million in annual sales – mirroring figures of their existing locations
in Mexico and the Caribbean, which yield an average of $5 million in
sales per unit.
“I am very excited to introduce our most successful concept to a
market with such great growth potential,” said Jorge Hinojosa, director
of development for Grupo Anderson’s. “The biggest challenge will
be to adapt to these markets while maintaining the overall energy of
the Señor Frog’s concept, but I am confident that the U.S. will embrace
it as other markets have.”
The Señor Frog’s is known worldwide for its fun, energetic and
casual atmosphere, engaging guests with interactive entertainment and
encouraging spontaneous, unplanned behavior. Open for lunch and
dinner, the menu will include a variety of items with unique hints of
Mexican authenticity.
The first U.S. Señor Frog’s location is scheduled to open in Myrtle Beach’s “Broadway at the Beach” this Summer.
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Media Contact:
Quantified Marketing Group
407.936.1010
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