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Marketing Firm finds a Niche in Restaurant Industry
Marketing Firm finds a Niche in Restaurant Industry
Orlando, FL- Adding multiple accounts each month,
Quantified Marketing Group has become one of Florida’s fastest growing
public relations firms. The firm has experienced exponential
growth by crafting a niche as the nation’s only full-service strategic
marketing and public relations firm exclusively focused on the
restaurant industry.
Quantified Marketing Group was established in 2001 by Aaron Allen, a
third generation restaurateur and former marketing executive with The
Florida Restaurant Association and The Breakers in Palm Beach.
Throughout Allen’s lifetime of experience in restaurants, he witnessed
the rise and fall of many establishments. Discovering the lack of
public relations and marketing resources available for restaurant
owners, Allen decided to fill the need and founded Quantified Marketing
Group, which quickly grew into the nation’s largest full service
strategic marketing and public relations firm focused exclusively in
the restaurant industry.
While there are over 100 public relations firms in Florida alone,
Quantified Marketing Group is the only company that has differentiated
itself by focusing on the restaurant industry. This focus allows
Quantified Marketing Group to provide its clients with expertise that
generalist marketing and public relations firms can not. While a
generalist firm can offer a small amount of knowledge on a variety of
topics, firms that focus on a niche can provide their clients with an
immense amount of knowledge and expertise in their field. Because
Quantified Marketing Group works exclusively with restaurants, the
knowledge gained from one client is relevant and transferable to future
clients.
Quantified Marketing Group’s specialization within the restaurant
industry is not limited to the clients they work with. Each
member of the firm’s public relations staff has a background in both
journalism and the restaurant industry. “Everyone on our staff
has past restaurant experience,” said Allen. “This allows us to
be knowledgeable about marketing and public relations, but also
understand what goes on in a restaurant.”
Quantified Marketing Group’s expertise has resulted in a tremendous
network within the restaurant industry, with both restaurant owners and
the media recognizing the firm as the restaurant marketing and public
relations firm. “Trade publications recognize what we are doing
and who we are working with,” said Allen. “Reporters often call
us when they need to meet a deadline because they know we will have a
client that will give them a story. That is something a
generalist PR firm can not do.”
Quantified Marketing Group’s clients include Cancun-based Grupo
Anderson’s, parent company of Senor Frogs and Mexico’s largest
restaurant company; Doc’s Restaurant, led by former Kennedy family chef
Neil Connolly; 22-unit R.J. Gators; Lea & Perrins, makers of
Worcestershire Sauce; 65-unit Nature’s Table; Tantra Restaurant and
Lounge, located in Miami and pioneer of aphrodisiac cuisine and 60 unit
Ultimate Franchise Systems.
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Media Contact:
Quantified Marketing Group
407.936.1010
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