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Mel’s Diner Announces Regional Expansion Plans

Mel's DinerBonita Springs, Fla. – Mel’s Diner, affectionately known as “Southwest Florida’s kitchen,” plans to open a third Naples location in 2007.  The store will also be the third new Mel’s Diner to open in the region in the next year to 18 months.

According Ralph Desiano, chief operating officer for Mel’s Diners, the company has decided to open this third Naples location because of the area’s rapid recent population growth.  Mel’s Diner currently owns and operates two locations in Naples, at 3650 Tamiami Trail (in North Naples) and 12035 Collier Boulevard.

“We’ve signed a deal to open our third location in Naples,” said Desiano. “This will be scheduled to open in 2007.  It is in response to the rapid growth in that market.”
 
Founded by Chris Karakosta in San Carlos, FL in 1989, the restaurant originally set out to mimic the look and feel of Karakosta’s first eatery, the Chicago-based family style diner, Dimitri’s.  Before Mel’s, Karakosta owned and operated two other establishments in the southwest Florida area, the upscale steak-and-seafood spot, The Green Onion, and Stevie Tomato’s Sports Page, one of the area’s first sports bars.  In Mel’s, he sought to return to the familiarity and wholesomeness of Dimitri’s, while also supplying an environment where his family could spend more time together -- they originally served as his staff in the eatery.

Currently, the chain boasts 10 locations throughout southwest Florida and plans to add three more stores by 2007, including spots in Cape Coral and Sarasota. While its reach may be widespread, each store continues to pride itself on the family friendly service, high value and made-from-scratch comfort foods that made the original location a success.

For more information, visit http://www.melsdiners.com

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Media Contact:
Quantified Marketing Group
407.936.1010



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