Crossing Borders: the Marketing and Public Relations firm that stretches its boundaries
Orlando, FL – With “Frogs Falling from the Sky” and yards of cloth from the World’s Largest Pair of Underpants covering the ground, it is clear that this is not the type of event a typical marketing and public relations firm would plan. But then again, when Quantified Marketing Group coordinated skydivers dressed in frog suits and record breaking underwear for the Señor Frog’s grand opening in Myrtle Beach, the firm was not interested in anything typical.
By promoting a culture that rails against the status quo, Quantified Marketing Group crosses the borders of the average marketing and public relations, opening up an endless world of possibilities, not only for the company itself, but also for the results it brings to the table for its clients.
Quantified Marketing Group was established in 2001 by Aaron Allen, a third generation restaurateur and former marketing executive with The Florida Restaurant Association and The Breakers in Palm Beach. Based in Orlando, Quantified Marketing Group is the nation’s largest full service strategic marketing and public relations firm focused exclusively in the restaurant industry.
By focusing exclusively on the restaurant industry, Quantified Marketing Group creates a unique company culture that reflects the spirit of the restaurant business.
“We are youthful, ambitious, adventurous, spirited, passionate, dedicated and ready to set the world on fire,” said Allen. Quantified Marketing Group encourages its employees to set the highest goals they can imagine, even goals others may find unattainable. Even if the goal can only be met halfway, the firm has still accomplished more than others believed was possible. When goals are set too low, only mediocre accomplishments are made. “We believe that anything is possible if we call the possibility into action,” said Allen.
Quantified Marketing Group has turned many possibilities into action by working with clients that share similar values and culture. “We are looking to make sure we’ll culturally be a fit in terms of a strong work ethic and overall enjoyment of what we do. We only work with clients that we feel will better us and we’ll better them, as well as clients that are enjoyable to work with,” said Allen.
The company also looks for opportunities to play a significant role in their clients’ businesses and to work as partners versus vendors. By taking on accounts that have a similar culture and dynamic, the Quantified Marketing Group staff places a strong emphasis on forging relationships with clients.
For example, when Mexico’s largest restaurant company, Grupo Anderson’s, was looking for a marketing and public relations firm, they were searching for a company that understood their culture and style of operation. While Grupo Anderson’s has worked with several other marketing firms in the past, they were unable to find a firm that was a cultural fit. That was until they hired Quantified Marketing Group to be their complete outsourced marketing and public relations department. Quantified Marketing Group was able to build a relationship with Grupo Anderson’s that is a partnership of the two companies’ culture and dynamic.
These relationships create an atmosphere of unwavering trust between Quantified Marketing Group and its clients, and this trust creates opportunities that many businesses could only dream of.
As an example, Quantified Marketing Group was working on plans for a grand opening when there was an immediate need for more money to start turning possibilities into concrete actions. A quick call to the client and 24 hours later, $40,000 was sitting in Quantified Marketing Group’s account, waiting to be spent at the staff’s discretion. Because of the relationship already existing, there was no formal process or red tape to cut through. The client was confident that the money would be spent appropriately and Quantified Marketing Group was able to start making its vision for the event into reality. This is not the only instance that Quantified Marketing Group’s culture created a unique experience for the staff.
When South Beach restaurant and ultra lounge, Karu&Y, chose Venini Glass as part of the establishment’s sophisticated décor, they were invited to visit the factory in Venice, one of the most exclusive glass-making factories in the world. Instead of taking along an interior designer, Karu&Y brought along trusted staff members from Quantified Marketing Group to aid them in hand-picking each piece of glass for the restaurant.
As the company grows, its staff continues to experience exciting opportunities by partnering with clients that share its same unique culture. From participating in a 16- course tasting at a billionaire’s house in Palm Beach for his new restaurant menu, to arranging for frogs to fall from the sky, nothing about Quantified Marketing Group is typical, including its results
For more information please visit www.quantifiedmarketing.com or www.restaurant-public-relations.com
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Media Contact:
Quantified Marketing Group
407.936.1010
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