February 24, 2005
With more high-end steakhouses serving a la carte
menus, Barney’s Steak & Seafood remains a successful establishment,
comfortably serving high-end, all-inclusive meals at reasonable prices.
Orlando, FL – So why does Barney’s Steak
& Seafood offer all of these extras, when many other steakhouses
are thriving on the al la carte concept of charging more and serving
less?
“It’s what makes us different and sets us apart from other
high-end steakhouses,” said owner, Brad Dean, who has been involved
with the restaurant since 2000. “I believe that when you pay for
a dinner, you should get a whole meal.”
Barney’s Steak &
Seafood, which is celebrating its 30th Anniversary this year, has
always catered to a crowd of loyal customers, who regularly visit the
restaurant for its inviting atmosphere, personalized service, live
entertainment and signature salad bar, features that are becoming less
common in the high-end steakhouse market.
“I feel that part of
the reason people enjoy my restaurant is because it is not stuffy,”
said Dean. “I want my guests feel comfortable in jeans or
tuxedos, and I expect my servers to read each guest and act accordingly
to provide them with the individualized service they expect.”
The
menu is also very inviting, with classic steak and seafood selections,
such as the New York Strip, Filet Mignon, Homemade Crab Cakes and the
Surf n’ Turf with a South African Lobster Tail. Additionally, a
line of seasonal gourmet entrees are updated on a quarterly basis and
include items like the Filet Oscar Deluxe and the Romano Encrusted
Salmon. With the philosophy that “guests make the rules,”
Barney’s offers a Create Your Own Combo section, where guests can mix
and match any steak and seafood combination.
Many high-end
steakhouses are comparable in the quality of food they serve, but their
prices differ dramatically. For example, a basic meal at Ruth’s
Chris Steak House, including a Filet, a small Steak House Salad and one
side item would total $42.85. Barney’s 10-ounce Filet dinner
includes all of these things, plus a more extensive salad option, at a
total price of $27 (both prices do not include tax). Ruth’s Chris
also offers the option of adding “Entrée Complements,” such as the
$12.95 Oscar-Style, which includes a crab cake, asparagus and
hollandaise sauce. At Barney’s, a similar option is offered, with
blue crab topping in place of the crab cake, for an additional cost of
only $6.
“Some may say that I’m leaving money on the table by
not going a la carte, but I look at it as an investment in customer
loyalty, which is a risk I’m willing to take to make sure my guests
keep coming back,” Dean said. “When people visit Barney’s, I want
them to be treated like guests in our home. We want to everything
we can to ensure a relaxed and enjoyable evening – and we will make
sure they get more for dinner than just a piece of meat!”
For
more information about Barney’s Steak & Seafood, including the
current menu and up-to-date pricing information, please visit www.barneyssteakhouse.com.
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Media Contact:
Quantified Marketing Group
407.936.1010
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