Everything starts with the desire to be more than you are today; a highly coveted brand, a fiercely dominant player, a more profitable entity, a better and more stimulating place to work. What will be your legacy and how will you arrive there?
Efforts of massive change, it turns out, do not have to be massively painful processes. Done correctly, they can be accomplished through easy-to-understand actions - each triggering another set of actions - eventually evoking holistic change through an entire company that can send sales and profits rocketing upward.
Every business deserves and demands a thoughtfully constructed plan for growing sales and profits - a restaurant marketing strategic road map that efficiently helps you reach the fullest potential of your company. We help you build it by developing restaurant marketing strategy in the areas of branding, positioning, culture, public relations, training, design, local store marketing, new store openings, concept development and an overarching restaurant growth strategy.
Today, effective restaurant marketing strategy develops competitor-proof relationships with customers, suppliers, employees and other key stakeholders through strategies that rarely, if ever, call for mass media. For a myriad of reasons, mass media vehicles, such as television, radio, newspaper, outdoor advertising and the like have lost their appeal and effectiveness to build these important relationships.
There are far better ways to develop sustainable relationships and build profits these days; we help you find and implement them.
Restaurant Marketing Audit
Staying on track
Everyone knows that a financial audit is very beneficial to keeping a business profitable. The same is true for marketing. You have a marketing plan, you're spending money on public relations, advertising and collateral material. It makes sense for you to know if the money spent on the tools that support your marketing is worth it.
In a marketing audit, QMG evaluates the entirety of your restaurant's marketing collateral, from menus to brochures and advertising, both quantitatively and qualitatively.
We let you know what is good, what is bad, what should be improved and what needs to be done.
Restaurant Marketing Articles:
Restaurant Marketing Plan
Restaurant Marketing Tactics
2007 Restaurant Trends Forecast
What to Look for in a Restaurant Franchise Consultant
Breathing New Life into an Older Restaurant Concept