 When creating or revamping a restaurant concept, every aspect of the
brand should be considered, including what goes on the menu. At
Quantified Marketing Group, our culinary development division works
hand-in-hand with the concept development and marketing strategy teams
to create menus that effectively capture the essence of your restaurant.
Our culinary development team is made up of restaurant industry
professionals who have extensive experience developing menus for some
of the nation’s leading restaurant companies. Using their expertise,
they can create menus that adhere to current dietary and food trends,
while building the marketing strategy into the menu to innovatively
reflect the personality of your brand.
Our comprehensive menu development services start with competitive menu
and recipe research, as well as testing, tasting and plate
presentation.
“We even provide the opportunity to ‘test drive’ the menu in a live
kitchen environment,” said Quantified Marketing Group’s Culinary
Development Director Leslie Lynn, who has worked with a number of high-profile restaurant chains, including Burger King and Darden Restaurants.
Our culinary development division can also develop recipe and beverage
manuals, costing and suggested product specification lists, kitchen
equipment and design recommendations, and smallwares package
specifications.
And that’s not all we bring to the table.
We can suggest appropriate price points, craft creative names for menu
items that reflect your brand and produce mouth-watering descriptions
that will entice your guests to return. Our Culinary Development
professionals can also provide training and opening support for your
back-of-house staff.
Let our talented culinary development team help you create a menu from
start to finish: a menu that will further define your brand, sell your
concept and make your customers’ mouths water.
Culinary Development Articles:
Culinary Experience: A recipe for success
Food is the Attraction
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