Quantified Marketing Group is the nation’s largest full-service marketing and public relations firm focused exclusively on the restaurant industry. To find out how we can help your restaurant, click here or call (407) 936-1010.
We hope you enjoy our October, 2005 Newsletter.
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 South beach chefs Sandee Birdsong and Alejandro Briceno recently seduced the set of The Daily Buzz with an array of chocolate desserts served exclusively at Tantra Restaurant and Lounge.
Their Oct. 14 appearance on the national morning program, that airs in 140 television markets throughout the country, managed to boost the libidos of hosts Andrea Jackson and Clayton Morris and business for the acclaimed South Beach aphrodisiac restaurant that opened in 1997.
It's just the type of media coverage clients like Tantra have come to expect from Quantified Marketing Group, the nation's largest full service strategic marketing and public relations restaurant firm. And it's just one example of a handful of national media hits Quantified Marketing Group has landed in the last 30 days for several clients which include Señor Frog's, afterglo and R.J. Gators.
View The Daily Buzz video clip
Click here to see media hits for other clients
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A thriving restaurant group with a roster of high-end brands such as Timpano Italian Chophouse and Samba Room, E-Brands Restaurants is a multi-concept restaurant group with 13 restaurants in nine cities. |
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Although we've been working with parent company, Grupo Anderson's, for close to a year, we've recently been selected to create Señor Frog's store and product design. |
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With eight locations throughout the United States, Texas de Brazil is an upscale chain that delivers an authentic South American churrascaria dining experience with a feast of meats, wines and gourmet salad bar items. |
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Made-from-scratch comfort foods and family-friendly service have been the driving success behind Mel's Diner, a southwest Florida chain with 10 locations. Quantified Marketing Group was recently hired to serve as the complete outsourced marketing department spearheading all corporate and local level marketing and public relations efforts. |
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Buffalo fever hits South Beach next month with the opening of Fratelli la Bufala (FLB), an upscale Neopolitan chain that serves pizza and buffalo meats and cheeses. |
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Although we've represented R.J. Gator's on the corporate level for some time, we recently began working on a separate retainer with the Miami-area franchisees, who plan to open between 8 and 10 locations in the next 6 years. |
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Longtime cook Louise Holmes treats guests to catfish, collard greens, fried chicken and okra in her new Atlanta soul food kitchen called Louise's. |
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South Floridians can now enjoy tangy ribs, juicy burgers and steaming steaks in their homes without having to fire up a grill thanks to Grill n Out, a takeout service that delivers grilled food to your door. |
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Named for an Amazonian medicinal plant that symbolizes prosperity and energy, Miami's Yage Bay Club is a sensual dining and dancing destination overlooking Key Biscayne. |
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At South Beach's Escopazzo, the sophisticated menu reflects traditional and contemporary culinary styles from every region of Italy.
Quantified Marketing Group will be providing public relations services for the restaurant and chef de cuisine, Giancarla Bodini, who has received national acclaim. |
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Quantified Marketing Group is collaborating with Mark Weider from Weider Nutritionals and the recently divested Weider Publications, which included Shape, Muscle & Fitness and Men's Fitness, to develop a new smoothie concept that hinges on organic ingredients. |
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Orlando, Fla. - Maneuvering through the narrow, bumpy roads of Monterrey, Mexico, Aaron Allen's taxi pulls up to one of the largest breweries in the world. Inside the building, Allen navigates his way past the guarded gates and bubbling tanks of beer and arrives at a contemporary conference room. Soon the six top executives of FEMSA, the second largest company in Mexico (owning Dos Equis, XX, Sol, Tecate and more), file into the conference room. With the beats of remastered Mayan music vibrating from the speakers and images of Mayan temples flashing from the projector, Allen begins his presentation on how his Orlando, Florida-based marketing and public relations firm can assist the Mexican company strengthen its presence in the States with the vision of an authentic Mayan restaurant.
At the conclusion of the presentation, Allen hops aboard a plane headed to Mexico City, his third flight of the day. Upon arrival, he feasts on delicacies such as brain quesadillas as he helps one of his clients develop the next culinary phenomenon headed for the United States. This is just an example of a typical day for Allen, a marketing executive whose life is anything but typical.
Allen is the CEO and founder of Quantified Marketing Group, the nation's largest full- service strategic marketing and public relations firm focused exclusively in the restaurant industry. Because of the company's niche focus and expertise in restaurants, Allen has been presented with a number of unique experiences that most marketing executives can only dream of.
One of these experiences occurred when QMG client Karu&Y, the largest independent restaurant investment in the history of Florida, requested their team of senior marketing strategy advisors to accompany them on an excursion to decide the most crucial aspects of the restaurant's decor . Half-a-world away from his corporate headquarters in Orlando, Allen and members of QMG's staff were invited to tour the world's most exclusive glass factory, Venini, located in Murano, Italy. Watching a master-blower and his team of assistants and apprentices skillfully mold and craft a glowing blob that will be transformed into Venini's latest signature masterpiece, Allen guided his client through the process of turning the prototypes into original works. These glass sculptures now line the lavish passageway connecting the restaurant portion of Karu to the ultralounge Y.
Traveling the globe to create strategic marketing and public relations plans is standard fare for Allen and his QMG team. "Distance isn't an issue for clients seeking our unique and highly specialized knowledge about restaurants and restaurant marketing," said Allen.
The opportunities Allen has been presented are not limited to international adventures; QMG is currently working with clients in 12 domestic states. Mexico's largest restaurant company, Grupo Anderson's, turned to Quantified Marketing Group to execute the restaurant company's plans to expand its flagship brand, Señor Frog's, into the United States. When Señor Frogs made its United States debut in June 2005 in Myrtle Beach, South Carolina, the overwhelming response left the restaurant flooded with excited patrons. Allen, knowing the drill as a third-generation restaurateur, and his QMG team pushed up their sleeves and began busing tables and serving cocktails - not your typical marketing executive.
Allen believes the extraordinary experiences that his marketing and public relations firm have been presented are because of the team's ability to see opportunity where others do not."We believe that anything is possible if we call the possibility into action and enroll others in its pursuit," said Allen. His beliefs have been solidified by QMG's seemingly unstoppable momentum in a specialized niche. What lies ahead for this pioneering marketing executive? Allen's sights are set on continued international expansion, leveraging experience working with some of the nation's top brands and concepts.
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For more information please visit us at quantifiedmarketing.com and restaurant-public-relations.com.
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