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 Restaurant Marketing Newsletter |
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Quantified Marketing Group is the nation’s largest full-service strategic marketing and public relations firm focused exclusively on the restaurant industry. To find out how we can help your restaurant, click here or call (407) 936-1010.
IN THIS ISSUE...
Letter from the CEO
Ask the Experts
This Month's Question
How Restaurant Equipment Affects Operations
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 In an effort to provide you with more restaurant industry tips and advice, Quantified Marketing Group will now be distributing our newsletter more frequently. We will also be featuring a Q & A in each issue, so if you have a question for our team of restaurant industry experts, ask us. We may even include your question in our next newsletter.
We want these newsletters to be as informative and relevant as possible, but in order to do that, we need to hear from you. Please let us know which topics you would like us to cover in upcoming newsletters.
In the meantime, visit us at www.quantifiedmarketing.com for additional articles and news that you can use.
Sincerely,
Aaron Allen
Founder/CEO
Quantified Marketing Group
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 Do you have a question about restaurant public relations, marketing, design, culinary development or concept development? Well, here’s your chance to pick the experts’ brains.
Click here to submit a question, and if selected, it will be featured in a future Quantified Marketing Group newsletter.
Submit a Question
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 Q: Six months ago, we opened an Italian Restaurant/Coffee Bar. We have wonderful homemade dishes, including ravioli, fresh baked bread and soups. Our atmosphere, we've been told, is reminiscent of Tuscany. We are located in a smaller town (population approx. 40,000). I understand the concept of using the media for PR, but we have one newspaper, one TV station, and four or five radio stations. Can I still have successful PR results with these outlets? If so, how? Any suggestions would be greatly appreciated.
A: You can certainly achieve successful PR results with your local media outlets, especially since your restaurant is still fairly new. If they have already covered the opening of your restaurant, you may be able to achieve additional coverage from them later on by hosting special events and fundraisers. Always try to think of newsworthy events, local-store marketing tactics and publicity stunts to create additional story angles for your restaurant.
If you still feel that you have exhausted all of your local media opportunities, you can try some of the other possibilities listed below.
Regional outlets
Having your restaurant featured in regional publications is a great way to reach potential customers who are outside of your immediate local market. Some regional publications cover a few counties within a state; others cover whole states or even several states in the region. There are probably other small towns in your region besides your own and the people that live there will likely be eager to try a new restaurant only a couple of towns over.
Just as there are regional print publications, there are regional and syndicated television shows that feature cooking segments, such as Daytime, which is filmed in Tampa, Florida but is broadcast in seven media markets throughout the Southeast. Although appearing on a regional television show may require a short drive, it can be worth your while to reach additional potential guests.
National outlets
The fact that you are an independent restaurant located in a small town does not mean that you aren’t suited for national media coverage. It’s just a matter of finding the right story angle. When our firm first heard that scientists were predicting that the world would run out of seafood by the year 2048, we arranged interviews for our clients’ seafood chefs with the national media. As a result, the chef of Satava, one of our clients in Orlando, was quoted in an article on the subject in USA Today...
Continue Reading...
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 Proper restaurant equipment is just one of the many components of a successful restaurant operation. Good equipment will cut down your energy bill and check times, making your restaurant more efficient, productive and profitable.
Selecting the right restaurant equipment can be a daunting task, but you can ensure that you’ll choose the right equipment if you start with your menu, plan ahead and make smart investments.
Equipment needs
Standard restaurant equipment includes refrigerators and preparation and cooking equipment.
Refrigerators will prevent bacterial growth and maximize the shelf life of perishable foods. Preparation equipment, such as food processors, will accelerate cook times and save a great deal of labor.
Your costliest kitchen expense will be cooking equipment. This usually includes ranges (open burners), deep fryers, broilers, ovens and salamanders (top heat).
The best way to ensure that you get the proper equipment for your restaurant is to consult the person who will be using it – your chef. They will be familiar with your menu and know what kind of equipment is necessary to meet its needs.
Steps towards selecting the necessary restaurant equipment
Consult your menu
Not all restaurants have identical menus, so why should they have identical equipment? Before making any restaurant equipment purchases, you should take your menu into consideration.
Continue Reading...
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For more information please visit us at www.quantifiedmarketing.com. To forward this newsletter to a friend, click here.
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