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The Rules of Engagement
The Rules of Engagement
As a client, you should expect your public relations firm to demonstrate:
- Effort/Diligence
Your firm should provide you
with steady and consistent effort. Results cannot always be
guaranteed, so the effort to achieve those results is of paramount
importance.
- Solution-orientation
The firm should regularly think about and suggest ways to help you solve your business problems.
- Enthusiasm
The team should be motivated
and enthusiastic to be working on your business; energy and focus is
contagious and very productive. This is an intangible element that is
hard to enforce, but should be strongly encouraged.
- Honesty
Still the best policy, honesty is
the enabler of a productive relationship. An honest dialogue
should be part of your partnership.
- Respect
Your firm should always show you professional courtesy and be sensitive to your needs and situation.
- Full disclosure of all billing/accounting
There
should be no guesswork and no mystery about how much time your firm is
spending on your business and how much it is billing you.
- Ethical business practices
The public relations industry has established ethical guidelines for its practitioners to follow.
- Responsibility
The firm is responsible for its work and for its conduct.
- Confidentiality
The firm must ensure the protection of your proprietary information.
- Attentiveness
There should always be someone to answer your call or be able to work on a project on short notice.
Source: Council of Public Relations Firms
Contact us to find out how Quantified Marketing Group can help your restaurant.
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