Restaurant design always starts with a “bright idea.” But where do those bright restaurant design ideas come from?
Since customers ultimately drive restaurant design trends, many of your
restaurant design ideas will come from your clientele. Successful
restaurant design ideas are bred with an understanding of the types of
experiences your customers are looking for and the promise your brand
has made to them. You may know what types of menu items they crave, but
do you know what kinds of restaurant design ideas create an atmosphere
that will welcome them time and time again?
While some restaurant design ideas would work just about anywhere with
just about anyone, there are many customer-centric factors that could
sway your concept. For example, if your establishment were located in a
ritzy section of a high-end community, your restaurant design ideas
would need to suit the upscale patron. Likewise, if you are in a
southern state where the sun shines and the birds sing most of the
year, your restaurant design ideas might reflect the climate and
lifestyle of the customers in your geography.
That’s the tactic Señor Frog’s took when it opened its first store in
Myrtle Beach, S.C. The Mexican eatery’s restaurant design ideas
coincided with a re-branding effort that included an entirely new
creative platform. The company’s restaurant design ideas played off the
personality of Señor Frog, the corporate mascot. Sometimes donning blue
jeans and sandals, other times in lifeguard attire, Señor Frog is the
epitome of a beach going young adult, which is exactly the target
audience to which the restaurant design ideas cater.
Señor Frog’s restaurant design ideas offer a beach theme suitable for
the fun, outgoing, energetic crowd that frequents the restaurant.
Guests hang together, dance, sing and basically act the way they want –
without worrying about silly rules and regulations. Restaurant design
ideas included tile to create the look of water and sand on the floor
and a real wood boardwalk. Other restaurant design ideas visualized
crate bin display tables, bamboo ceilings and coconut lights.
Restaurant design ideas at Señor Frog’s even pictured giant beer cans
and lily pads. Wood shutters, angled display walls and a circle pattern
were also among the many beach-inspired restaurant design ideas.
Against a backdrop of fun, festive and bright colors, the restaurant
design ideas flow with the re-branding effort to offer a consistent
look and feel inside and outside the restaurant.
Again, restaurant design always starts with a “bright idea.” Those
bright ideas ultimately come through customer-colored glasses. Working
with an experienced restaurant designer will ensure your restaurant
design ideas hit their intended target – with the right arrows. It’s
been said that there is no new idea under the sun, but Señor Frog’s
demonstrates that a clever variation on a classic restaurant design
idea can bring diners coming back for more.
View samples of our restaurant design work.