Identifying potential customers, so you can market or remarket to them later is a valuable tool for building future business.
7 slam-dunk tactics for building your email database:
Newsletters
Daily, weekly, monthly, quarterly - delivering information relevant to your customer results in increased loyalty and future purchases. Position yourself and company as an expert with timely and relevant advice to your email database. Content is king here. If you’re delivering useful information, and on terms that your prospects request (timing, length, etc), your prospects are going to LOVE you for your efforts. This simple technique is a powerful positioning tool and will positively distinguish your company from the competitors.
Sweepstakes
The chance to win valuable prizes can be a highly effective lead generation tool. It can also be a great incentive for motivating people to share valuable market information such as intent to purchase timing and product preference. Just make sure you get permission for your future emails – let them know the value they will receive for subscribing (special rates, product updates, educational content, etc).
Hot Deals
Those who do not buy immediately may eventually become buyers. Why lose or risk the opportunity to stay in front of them? Take their name and let them know that you will notify them of any hot, unbeatable deals in the future. Maybe their situation, need, or inclination toward buying your product will change, and a great offer down the road may be just what they need to become a loyal customer.
Product Releases and Upgrades
It is important to keep your customer, whether current or potential, engaged and interactive with your business. Accomplish both by offering them the option of signing up to be notified about new things that might be of interest to them.
Quizzes
Curiosity and fun are always great ways to draw people in. Use this to your advantage and develop interactive quizzes and tests that can help you build aggregate views of your customers while you entertain them. These same people can be valuable prospects in the future.
Shopping Lists and Party Planners
Give your customers tools that encourage them to buy, buy, buy! Take advantage of the holiday season...any holiday season…and entice them to sign up for party planners, recipe tips, holiday games, shopping lists, reminders, or any other festive offer that works toward the ultimate goal - building loyalty!
Wish Lists
Encourage customers to register for gifts that they want and provide a means for their friends and relatives to view their choices. Wedding registries are a great example of the effectiveness of this tactic. Keeping the customer engaged and making the shopping experience personal to individual wants and needs is a good way to generate sales and leads.
Email marketing is the undisputed champion of high-response, cost-effective marketing vehicles. If you’re ready to take your company’s sales to the next level, start by building a thought-out database of customers and prospects email addresses. Then, communicate with them regularly and watch the conversion rates and sales launch off the charts!
Contact us to find out how Quantified Marketing Group can help your restaurant.
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