Quantified Marketing Group has come a long way since it was founded on February 12, 2001 by Aaron Allen. Allen began the firm in his 960 sq ft, 2 bedroom apartment in West Palm Beach with only one client – IHOP. Allen’s client roster began to grow, and he moved his company to the hospitality industry capital – Orlando, Fla.
Quantified Marketing Group continued to function as a one-person operation offering restaurant marketing consulting services. Over time, Allen received a growing number of requests from clients who wanted him to write the marketing plan, and execute it as well. Allen decided to transform the company into a full-service firm that offers capabilities from conceptualization to execution and measurement.
In September 2003, a public relations division was added to Quantified Marketing Group. The firm’s first public relations client was Leila, a Middle Eastern restaurant located in Palm Beach. The public relations department represents the fastest growing of QMG’s six divisions.
In July 2004, the company had one public relations staff member and five accounts. Now, the public relations division has more than 30 clients and 12 team members. Overall, QMG has grown from five employees to a full-time staff of over 40.
Quantified Marketing Group moved into its first office – in the Orlando suburb of Heathrow, Fla. - in January, 2005. Experiencing exponential growth, the QMG team doubled the size of its corporate headquarters in July, 2005 and then again a year later.
Today, Quantified Marketing Group works with high-volume independent restaurants, chain restaurants and leading supplier companies in the development and execution of marketing and public relations strategies. The company has evolved from a small organization that offered strategic marketing services to a full-service firm that manages complete outsourced marketing, public relations and strategic brand management responsibilities from conceptualization to execution.
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