How did you come up with the name Quantified Marketing Group?
The name worked on several levels. We started out primarily working with business-to-business firms that didn’t fit into traditional broker type environments. For example, a company with a hot new marketing product couldn’t go to a broker like Sysco Foodservices and get representation or help penetrating the marketplace. They had few options other than going to an advertising agency – and this doesn’t make sense for many companies. We started out working with these types of companies and kept the name because it fit in the business-to-consumer arena. We essentially “quantify” marketing and business growth solutions previously elusive to our clients.
What makes Quantified Marketing Group different? Why chose QMG over another consultancy or an advertising agency?
Results are the biggest deliverable we bring to our clients. This in itself is a point of differentiation over many “marketing” options out there. Many typical marketing types are more concerned about their billing and client retention than they are about making a distinctive impact. They’ll sell their souls to keep a client, even if it means backing off on the important issues. We’d rather be fired from a project or go against popular consensus if we truly believe in something that is in our client's interest. We are not afraid to die on that hill. We only work with clients that demonstrate they are ready to grow and ones that we think we’ll enjoy working with. It’s in the best interest of all involved. However, our clients do not hire us because we’re nice people. The fact that we’re not pretentious and that we genuinely care about our clients is very important to them, but what they really hire us for is to get them to the next level. For Quantified Marketing Group, this is not lip service and alone makes us very different.
Beyond the above, we are also different because our programs are not centered around glitz and glamour that is so often the case of marketing types. They’ll come in and pitch you on television spots or big-time sponsorships before they even understand your business. Marketing is about selling more stuff to more people more often for more money. What is the most efficient way to facilitate this in your business with your resources? No hidden agendas.
What kind of companies does Quantified Marketing Group usually work with?
We specialize in the hospitality and foodservice industry. We work equally with business-to-consumer models and business-to-business models. The principles we apply work equally well in other industries – and we sometimes work with select companies outside of our primary market – but foodservice and hospitality is our niche. We know it cold.
How does Quantified Marketing Group justify its fees?
Simple. Results. When we stop moving the meter for our clients, we will cease to exist. We approach every project asking, “How can we get this client 10 times what they paid us in measurable value back?”
I see that you specialize in the hospitality industry; do the principles apply across the various segments of that industry such as hotels, quick service, casual dining, fine dining, catering, etc?
Absolutely. They apply well beyond the hospitality industry too. The specific “tactics” are always custom tailored. We never use off-the-rack solutions. We bring experience from each of these segments and even industries beyond hospitality and foodservice.
What kind of results does Quantified Marketing Group typically get for clients?
It varies by client. We always aim for double-digit improvements and frequently achieve triple-digit improvements. The results will depend on many factors including: the economy, implementation team, resources, current business health, follow-through, and buy-in. We start by understanding the quantifiable objectives of our clients and then work backwards from there. It’s kind of like visualizing yourself on top of the mountain and then looking back down the hill to plot the course you would have taken to get there. For instance, when you work on a maze, the most efficient way to solve it is to start at the finish and work back to the start versus bumping your way along and running into countless dead-ends. This may sound simplistic, but it takes conditioning to make the shift in the way you approach reaching objectives. We have asked the question of new clients – what would you have if you could have anything you wanted for your company? What does the end result look like? The answer we frequently get to start is, “Well, increase our sales, what else?” If this company had sales of $1 higher than the year previous it would have achieved its objective. We dig deeper and quantify what they REALLY want. Then we work backwards from that vision to map out the things that will have to happen to achieve the stated objectives and ultimate vision.